Does your product idea have LICENSING potential? Is your new idea substantially different from the competition? Toy companies search for the most creative ideas having one or more of these sought after elements:

Before making any further investments in your idea, be sure you are pursuing one that has the potential to generate royalty income.

MDA's written product EVALUATION provides a minimum cost review of these attributes and other key factors. The Evaluation will result in one of the following recommendations:

1. STOP! - The concept is not strong enough to compete with products currently on the market for reasons outlined in the Evaluation report. We recommend not moving forward.

2. HAS POTENTIAL, NEEDS FURTHER WORK. - Your concept is close to "Raising The Bar" in its category. MDA recommends further enhancement and development to prepare your idea for FREE representation to the toy industry.

3. LET'S GO! - Your concept "Raises The Bar" in its category and you have a presentable prototype ready to show. MDA can immediately make personal presentations to Toy Company Executives worldwide.

Patents or prototypes are NOT required to complete the Evaluation. Written descriptions and simple sketches will do. It's to your financial and creative advantage to acquire our Evaluation results before proceeding further.

CONFIDENTIALITY & PRODUCT DESCRIPTION FORMS Please fill out them completely.

In addition to the two MDA forms, please include any of the following materials available at this time.

COPIES ONLY, NO ORIGINALS PLEASE!

Patents or prototypes are NOT required to complete the Evaluation.

Include the Evaluation Fee and add RETURN POSTAGE if you wish to have videos, photographs or renderings returned.